Since the site visit, it is apparent that I cannot achieve the outcome that I want solo and I am now collaborating with another interior designer. We have splits the responsibilities as such:

I will be tackling advertising and marketing, creche and the set design of the props while the other designer will be designing the pop up bar concept and all the CAD drawing.

But, before even drawing concepts, we need to define the problem statement. The Project Management Hut (2007) defines problem statement as ” lists the essentialities of the project and enables the project manager to identify the scope of the project and all the related stakeholders. The problem statement acknowledges the complexity of the project and calls for breaking up the whole project into various subprojects that can easily be executed by teams.”

Some of the questions that we, as designers need to ask are:

  • Why do we  need to change Leederville?
  • What is the issue?  it a local or global? i.e. for tourism or geographical
  • Where is the issue?
  • Who does the problem affect? Businesses, residentials, customers, employees
  • What do we want from businesses?
  • When did the issues started and when does it need to fix – deadline?
  • What happens when the issue is fixed and what happens if it’s not fixed?
  • What do we want to focus on? Environment, Social or Arts
  • Why is this important?
  • What are the risks?
  • Will businesses support the issue?
  • Do we need to ask the public/community want do they want?
  • Is the community aware of plans?

I think it’s important that clarity in information and communication is of utmost importance in ensuring the success. I also believe the introduction to the festival must be ‘hyped up’ to create a buzz amongst businesses so they immediately respond to the event positively.

This diagram by Sheldon (2008, November 16) represents how to tackle a problem statement.

Sheldon also quotes (2008, November 16) “successful organizations must continually assess how their organization’s mission and programs fit into the evolving landscape of their communities.”

So here’s my first attempt at my problem statement…

“In order to have a successful Christmas festival, we need to address the cosmetic changes that will impact the businesses and local community and how the two entities can work together to ensure the festival will be successful. The aim of the festival is the closure of the main road, Oxford Street so businesses can promote their business into the street, creating a  festive Christmas vibe.

The festival will produce an increase in customer traffic flow and promote Christmas at Leederville as well as local businesses, increasing the day’s revenue. The aim of the festival is for families of all ages to enjoy entertainment, food and beverage, retail therapy and the arrival of Santa.”

Hope that it makes sense…. and I’ll try and develop on that statement more on a later date.

Have a good one!



Defining Six Sigma Projects. (2007). Retrieved from The Project Management Hut web site: http://www.pmhut.com/defining-six-sigma-projects

Sheldon, B. (2008, November 16). Strengthening Organisations through Community Engagement. [web log post]. Retrieved from http://www.island94.org/2008/11/strengthening-organizations-through-community-engagement/

User Perspective and Problem Statements. (2011). Available from http://birch.co/post/4987768109/user-perspective-and-problem-statements