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My name is Dawn and I’m a first year student currently studying full time in the Bachelor of Creative Industries and majoring in Interior Design. So… why did I commit the next 3 years of my life to Interiors and not as a nuclear physicist? Well, I fell into retail by accident as it was a means to an end and I was aspiring to be a laboratory technician (unfortunately I’m not genius material to be cut out as a nuclear physicist) but studying business in TAFE and later found retail to be my niche.

Having worked in retail for decades –  or what seemed like decades and like the stock market as titled in the new Wall Street 2 movie “money never sleeps” (Camon, Costa, Young, & Stone, 2010) and neither does retail, (if the Retail Trading Association could have their way we would open 24/7) I was nagged by my friend, Ange to look into Uni. I was curiously wondering what it was like and after much persistent nagging I went to the career info night and spent the following two weeks preparing for the interview and as they say the rest is history and my retail career is put on hold.

When I think about how my work is related to the course which is a small component, I think about visual merchandising. I deal with stock on a daily basis and rearrange stock to ensure there is very minimal overstock and the overall appearance is “blocked” and represents colour, theme and/or brands. My joy in merchandising is seeing customers purchasing my concept of mix and match co-ordinates and the overall sales result the store achieves from that. It’s a challenge to make the stock look presentable to sell because the product doesn’t talk so visually it needs to communicate or ‘speak’ to the customer.

One of the many things that I learnt this year is that all along I have been applying the design principles and elements without knowing and that only redefines that this is what I want to dedicate the next 3 years of my life to and improve my craft as a designer. (Davis, 2004)

What I’m learning also is my creative personality and the categories of creativity theories that I’d fit into. I can’t say for definite that one theory is wholeheartedly me but some of me can be identify in:

  • Skinner’s behaviouristic and learning theory. Behaviour is taught.
  • Sternberg’s 3 facet model – Cognitive style, personality/motivation and intelligence. Cognitive as quoted by Davis “in creating my own rules, a liking for problems that are not pre-structured.” (Davis. 2004) Personality/motivation contained traits such as flexibility, drive for accomplishment, willingness to grow, risk taking and perseverance. The Intelligence trait is the information processing – planning, problem solving and decisional skills. (Davis, 2004)
  • Csikszentmihalyi attributes of a creative personalities include: lots of physical energy, humble and proud, hardwork, tradition and rebellious. (Csikszentmihalyi, 1996)

With that, I feel more grounded with some of the knowledge and I dedicate my first attempt at a mission statement:

“To share the same vision as the client and

present the best innovative idea and

successfully deliver the outcome to my

client to their satisfaction”.



Camon, A., Costas, C., Kopeloff, E., Pressman, E., Stone, O., Young, A. (Producers), & Stone, O. (Director). (2010). Wall Street: Money Never Sleeps [Motion Picture]. United States: 20th Century Fox.

Csikszentmihalyi, M. (1996). Creativity: Flow and the psychology of discovery and invention. New York: HarperCollins.

Davis, G. A. (2004). Creativity is forever. (5th Ed.). USA: Kendell/Hunt.


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