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City of Vincent Project: Week 4


This week we are FINALLY sinking our teeth into the actual project although I know it’s always the number 1 priority of prepping but I’d like to get my head around it so I can start planning what to do and how much time I need to allocate as we all know there is only so many hours in a day. AND, next thing you know, it bites you in the ‘beep’.

Today, in class the two festivals – Oxford Street and Beaufort Street were discussed on what opportunities could be in either of the festivals.

Beaufort Street

  • Pop up entry way at either street entrance
  • Wayfinding
  • Directional/flow of customer traffic
  • Pop up themes

Beaufort Street Festival Map 2010

                                                    Beaufort Street Festival Map 2010

Oxford Street Festival

  • Want Christmas themed festival
  • Proposed date Sat 8 December 2012
  • Want retail, food theme
  • Pop up themes
  • Link festival in conjunction with another festival
  • Branding
  • Public art works

I joined two of my other collegues and brainstormed concepts. This is examples of what we came up with.


Thank you for reading. See you next time.



My Style Local Net. (2010, November 24). Beaufort Street Festival – Linking the Best of Street Culture. Retrieved from http://mystylelocal.net/blog/?p=1273


City of Vincent Project: Week 2

Welcome back!

We have been given a list of spatial issues by  the Town of Vincent to come up with some solutions but I’ll talk about it later as well as an opportunity to work in teams again.

So… ‘Wicked Problems’. Wicked you say and what is that?


Wicked problem as defined by the Australian Public Service Commission (“Tackling wicked problems”, n.d.) as “an issue highly resistant to resolution”.

How do we tackle wicked problems? To gain any outcomes, we have to go right back to the basic and this requires anybody that would have any part in the problem to be involved. These people have skill sets, experience, knowledge that can contribute to the problem solving. The APSC (“Tackling wicked problems”, n.d.) also sums this perfectly as “tackling wicked problems is an evolving art. They require … grasping the big picture, including the interrelationships among the full range of casual factors underlying them. They often require broader, more collaborative, innovative approaches. This may result in the occasional failure or need for policy change or adjustment.”

Our first port of call – Town of Vincent team.

I believe the challenge is in convincing Town of Vincent that change is necessary for the  growth of the suburbs and PERTH needs to taken seriously.

So what are the opportunities???

Beaufort Street, Mt Lawley

  • Needs refurbishment, enhancement
  • Add vegetation around streets and corners for shade.
  • Review traffic, parking.
  • Festival

Oxford Street, Leederville

  • Same as Beaufort Street.
  • Public art?
  • Festival for example, Christmas theme

The Avenue’ carpark skate park

  • Better use of space
  • Possibly removing the skate park
  • Recycled/industrial public art

Banks Reserve

  • Walters Brook Creek redevelopment
  • Add ecological protection such as creek mouth
  • Add stabilisation such as a bridge
  • Provide interactive engagement
  • Public Art
  • Shade such as gazebo
  • Add recreational amusement
  • Culture related
  • Cafe

Toni Di Scerni Pathway

  • Weed management plans

Bio-filtration system research

  • site specific

Public Art Design

  • Recycled materials
  • Culture related
  • Interactive art work

Feature Interpretive Art Design

  • Surburb/history related


Ok now, so let’s work on an example. THE PEG. Mmmm, how can a humble household item be such an interesting read?

As designers we must ask ourselves, if a client presents an idea no matter how strange it may seem, the idea is still a wicked problem.

  • Wicked problems run counter to many a designer’s understanding of their professional role.
  • “Object based thinking”
  • Information problem
  • Wicked problems are the system of other (usually bigger, more wicked) problems

In the case of our humble Peg, it is the answer to a social problem.

Some of the questions to ask are:

  • Who’s it for?
  • What’s wrong with the original design? Do we need to fix what’s not broke?
  • Materials
  • Functionality
  • Is it specific to a particular clothesline?
  • Is there a short term solution?
  • Budget
  • Time
  • Do we need pegs?
  • Cost vs production cost

Below are images of group work.


When reviewing the opportunities for Town of Vincent, they are indeed in dire need of enhancement but I think I’m gearing towards Christmas at Oxford Street Festival because we need to inject Christmas joy into our busy lifestyle and I can’t wait to start designing. My dilemma is do I work in a group or go solo that is the question….
Happy reading and signing off,



Natalizio, M. (2011). What keeps you up at night? Identify your wicked problems. [Web log post] http://hni.com/Portals/38664/images/WickedonBlue.png

Tackling wicked problems. [n.d.]. Retrieved from the Australian Public Service Commission website:    http://www.apsc.gov.au/publications-and-media/archive/publications-archive/tackling-wicked-problem

City of Vincent Project: Week 3

Hi All,

Welcome back. This week, there is no mucking around as we were delved straight into Service Design.

Service Design is a design experience.

It is about designers introducing methods that can be adopted and adapted by organisations.

“Service Design is the design of the overall experience of a service as well as the

design of the process and strategy to provide that service”

Stefan Moritz, 2005, Service Design Network

Service Design IS:

  • Shifting the focus from designing object to designing processes. Processes such as human to human or human to object. For example, a logo is a touch point.
  • The design of touch points should provide holistic experiences to stakeholders.

Service Design IS NOT:

  • Limited to design artifact, logo, poster, brochures etc. Service design is concern about the holistic experience that end users get from these artifacts.
  • Unrealistic
  • Merely being ‘unrealistic’

Check out the below site on service design.

and http://vimeo.com/26367705

An introduction video to service design by by sdnetwork on Vimeo.

Service prototype layout:

Service Design Network (Scott, 2009) defines service prototyping as:

a) methods that allow designers, clients or users to “experience it themselves” rather than witnessing a demonstration of someone else’s experience.

b) an approach to prototyping that encourages us to think of interactions with product, space, service or system as integrated with the dynamic aspects of time and space, as they are actually experienced by people in their context, rather than one or more specific isolated artifacts.

Let me give an example of a class exercise.

We did an empathy map.

Purpose: To identify users’ needs. To visualise user’s experience and to identify touch points

How: Divide your paper into 4 sections. Draw in diagrams, or storyboards that service design. Think of a potential user for your service. Now try to note down what they:-

  • Do: What actions would s/he take?
  • Say: What words/sentences would s/he use?
  • Think: What might s/he be thinking/believing?
  • Feel: What can be her/his emotional state?

I worked in a group for this one so check out the below link.

Perth Airport Service Design

Many thanks for reading, Happy Days.



Scott, J. (2009). Experience Prototyping. Service Design Network. Retrieved from http://www.service-design-network.org/content/experience-prototyping

Service Design Network. [n.d.]. Available from http://www.service-design-network.org/

TDD3207 3D Design Practices: Projects: Week 1

Hi All,

It’s been a long time between drinks!

Two years flies by when you are having fun at Uni that’s for sure! So what am I going to talk about? Well… this is my final semester (whoo hoo!) and this core unit requires a journal, documenting what we learn in and out of class.

So I think I should stop waffling and get on with it. What did we learn in week 1? Design process – the organisation. Collaboration was with a group of graphic designers so we could get different perspectives.

Click this to see images of group brainstorm.

Design Process

Found another image on the web from Stilux Architecture Design & Renovations (2011) on how they would use a design process for their client.

Design Process from Stilux Architecture Design & Renovations

I loved the in depth details and responsibilities that one might have if  given a huge project that this would be handy as a reminder so nothing gets left out which can cause major upheaval.

The key to this I believe is COMMUNICATION – there are no surprises for anyone if everybody knows what’s going on. It can be rather embarrassing and detrimental to yourself and to your firm if something major was not communicated in the design process.

And on that note, signing off for this week.
Have a good week.



Design Process. (2011). Retrieved from the Stilux Architecture Design & Renovations website: http://www.stiluxdesign.com/design_process.php

Analogical Thinking – Is it OK to borrow ideas?

Analogical thinking is what I define as ‘borrowing’ ideas and putting it into a new context. I commented on it on a previous blog fleetingly but will use my favourite word again – patische which as quoted in Evocation Processes by Novice and Expert Designers: Towards Stimulating Analogical Thinking as creative ideas “enhanced by the presentation of external sources of inspiration”. (Bonnardel & Marmeche, 2004, p. 176) Examples of analogical thinking are music, cartoon  and cartoon strips, science, technology, architecture and fashion.

As I enter into the world of designing, I see that designers are constantly face with challenges of reinventing ‘WOW factor’ creations to keep it fresh and interesting. This is particularly true in Interiors and Fashion industry. The constant changes to keep up with what’s in and make the everything look innovated is plain hard work.

What I learn so far that it all starts in the creative process. I used to think putting silly far fetched ideas was unheard of but have learn that sometimes it isn’t always logical to get to the end result but the process and putting pen to paper helps clarifies that. The whole process is about problem solving and it may take up to Plan F to get to the final outcome. It helps if that is the domain you are familiar with and finally research, research, research – lots of time consuming research! Time and $$$ is at stake so make it worthwhile!

I can relate the thinking process to my employment. When setting up for sale events the planning and choosing of merchandise so it generates the most $$$ per square meter and at the same time value for money for the customer while maintaining the overall presentation of the store is not an easy task. There are lots of scribbling and negotiating with staff for best placement of stock so it will attract the customers like bees to honey and lots of hours are put into the preparation for customer’s ease and convenience.

Which brings me to an example I will hesitantly refer to. I’d have to admit that I wait for IKEA’s catalogue and collect the yearly freebie as a source of inspiration and cannot wait to view their new release displays mid year. It’s sad but true, IKEA has a hypnosis hold on me! Those designers would have spent many hours planning and recreating a room so I go there and check out ideas, absorbing information like a sponge, check out the reasonably priced goods so I can re-modify my house and re-energise my brain with their cheap meals – what can go wrong with half price Swedish meatballs on Tuesdays? After all, I AM living on a uni student income.

I think Davis hits the target by saying “creative innovation is both an explanatory creative process and a learnable creative thinking technique. (2004) It is brilliant how designers can still reinvent new designs from old ideas.


Bonnardel, N. & Marmeche, E. (2004). Evocation processes by novice and expert designers: towards stimulating analogical thinking. Creativity and Innovation Management, 13(3), 176-186. Retrieved from http://sites.univ-provence.fr/~wpsycle/documentpdf/documentBonnardel/Bonnardel_CAIM.pdf

Davis, G. A. (2004). Creative inspiration through analogical thinking. Creativity is forever (p. 145-170). (5th Ed.). USA: Kendell/Hunt.

The Theories of Creativity

Who would have thought creativity has theories??? I never put much thought into where my creativity stem from however, having read some of the theories – I would have to say psychoanalytic theory (from Freud, Kris, Kubie and Rugg) does not fit my profile.

My creativity theory would derived from behavioristic and learning. I agree with some of Burrhus F. Skinner’s theory except for his statement that “there is no such thing as creativity or freedom”. (Davis, 2004, p. ) Before attacking that statement, I’d like to point out the things I do agree with.

  • Our behavior is controlled by authoritative figures – parents, teachers, family (if not from our parents, where do we learn how to behave?)
  • We learn from our environment and;
  • We learn through trial and error.

I believe strongly that our upbringing in a sound environment has a lot to do with defining who we are. Our behavior is taught. We look up to people we trust for guidance to teach us right from wrong.

I guess when Skinner talks about “no freedom in creativity” because of authoritative figures – that’s because when you live under your parents’ roof for at least 18 years of your life and some are prolonging the moving out – you abide by their rules and you do get stifled and lose your creative mojo. As get older and hopefully wiser, you form your own opinion, breaking out of that mold when you eventually move out and be free to be your own creative individual. Don’t talk to Theodor Adorno and Max Horkheimer  about individuality because they have a different take on that topic altogether!

Trial and error is part of our learning process –  that’s how you develop yourself, discover your likes and dislikes and form your own opinions, problem solve. How else do learn if not from mistakes made. Sometimes more than once of the same repeated offense. A few springs to mind – the over indulgent of alcohol and speeding.

He then points out that creativity is in our genes which I don’t entirely agree on. I believe creativity stems from knowledge past down, like behavior – taught. Take sportsmen, actors, chefs, musicians, if the child is exposed to that particular environment, they’ve got a head start by learning to perform that task from the knowledge provided and through their own trial and error, will develop their own style although genetics is an added bonus but plays a small part in the grand scheme. An uncool example that pops into mind would be Jaden Smith, son of Will and Jada Pinkett who starred in 2010 Karate Kid remake and debut with his dad in Pursuit of Happyness. (2006)

My take on the theory is we have to learn from history, past traditions and influences to be able to understand ourselves so we can be free and true to create. If we look around, we are surrounded by things that are are rehash. My favourite word – patische as quoted in Practices of Looking: An Introduction to Visual Culture as “a style of plagiarizing,  quoting, and borrowing from previous styles with no reference to history or a sense of rules. In architecture, a patische would be mixing of classical motifs with modern elements in an aesthetic that does not reference the historical meanings of those styles.” (Sturken & Cartwright, 2001, p. 361) Fashion and Interiors is a prime example but this rehash is still a form of creativity because there are new embellishments added for difference.

1970s Interior Design

Modern day revamp of retro theme



70’s Interior design scans. [2009]. Available from http://www.xmere.com/forums/uploads/IDOTD_images/goldden.jpg

Alper, D., Black, T., Blumenthal, J., Clayman, M., D’Esposito, L., Gardner, C., Lassiter, J., Smith, W., Tisch, S,. &  Zee, T. (Producers), & Muccino, G. (Director). (2006). Pursuit of Happyness [Motion Picture]. United States: Columbia Tristar.

Davis, G. A. (2004). Definitions and Theories.  Creativity is forever (p. 58-73). (5th Ed.). USA: Kendell/Hunt.

Ekins, S., Han, S., Lassiter, J., Lee, C.  H., Liu, E., Smith, J. P., Smith, W., So, S., Stovitz, K., Weintraub, J., & Wolf, D. (Producers), & Zwart, H. (Director). (2010). The Karate Kid [Motion picture]. United States: Columbia Pictures.

Retro Room: Luxe Interior. [2007]. Available from http://modculture.typepad.com/photos/uncategorized/2007/07/30/orla_k_cclassic_livinglow1.jpg

Sturken, M. & Cartwright, L. (2001). Practices of Looking: An Introduction to Visual Culture. New York: Oxford University Press Inc.

Toke Cartoons and Comics. [n.d.]. Available from http://www.cartoonstock.com/lowres/rst0029l.jpg

Creative Environments

Usually when there’s too much clutter at home or work, I tend to get a little stress with the overwhelming mess because it just adds to my pile of ‘things to do’. I find that I lose focus and can’t seem to see the light at the end of the tunnel. However, in saying that… when there’s priorities that have to be met, there is no choice but to ‘get on with it’ and not procrastinate which happens a lot at work. I don’t have a choice but to get the creative ‘juices’ flowing and get inspire to shuffle things as a form of de-stressing and more practice with my visual merchandising.

I should mention that Csikszentmihalyi points out that there are 9 aspects to the creative flow. They are:

  • Having clear goals
  • Immediate feedback to actions
  • Balance between challenges and skills. i.e. realistic/achievable challenges
  • Awareness and action merging. i.e. staying focus
  • Distractions excluded
  • Not worried about failing
  • Lose consciousness – forgetting self, time and surroundings
  • Time is irrelevant
  • Do activity as enjoyment – autotetic experience

I’d have to agree with him on all the above points except I don’t believe you can use all those points in one particular creative setting. For example, we might take ‘having clear goals’ and ‘balance between challenges and skills’ but might not be able to use ‘time is irrelevant’ as the task could have time constraints but the job is doable.

Csikszentmihalyi quotes (The Flow of Creativity. Creativity: Flow and the psychology of discovery and invention, 1996., p. 108) that  “designing or discovering new” is what most creative people like to do and I would say I enjoy that aspect at home or work. There are times when it’s frustrating with work as there are a lot of or lack of clothes being delivered to merchandise the shop and at times, it would be nice to have a blank canvas to start instead of having to work around the clothes and fixtures but that’s retail for you! Or it would be lovely to have minimal interruptions from surrounding environment such as phone calls, staff and customers, deliveries etc that I lose my train of thought. However, in saying that it’s also part of the challenge to stay focus at the task at hand and let the end result be the talking point. I’m not usually worried with the finished product because if it’s not to my satisfaction, I’ll quite happily rip it apart and start fresh but I’m only worried if my manager doesn’t like it which is the feedback I’ll get for improvement.

I guess what I’m trying to say is in the ‘right’ atmosphere, there’s a buzz when you get ‘in the zone’. We lose our sense of time and self because we are so focus with the process and the light at the end of the tunnel that stopping for a breather would cause our flow to a grinding halt – a risk sometimes not worth taking! It’s that sense of achievement when a task is accomplish that you breathe a sigh of relief and give yourself a well deserved pat on back for getting it done – such as the assignments that are all due at the same time!


Csikzentmihalyi, M. (1996). The Flow of Creativity. Creativity: Flow and the psychology of discovery and invention. New York: Harper Collins.

Yash. (2008, December 30). Salvador Dali Tim Traveler Clock. [Web log post]. Retrieved from http://www.fashionfunky.com/2008/12/salvador_dali_time_traveller_c.php